Skip to main content

Legal

Cookie policy

Version of 2 October 2026.

This policy belongs with the privacy statement and describes what is stored on your device when you visit our website.

What we mean by a cookie

A cookie is a small file a website leaves on your device. We use the word more broadly here, for everything written to your device and read back later, which includes the storage your browser offers under the name local storage. The rule is the same for both: whatever is not strictly needed to make the website work happens only after you allowed it.

What is stored without your consent

Three small things, and none of them says anything about who you are.

NameWhat it doesHow long
cookie_consentRemembers whether you accepted or refused the statistics, so the question does not return on every pageUntil you clear your browser storage
NEXT_LOCALERemembers the language you read the website in, once you chose one yourselfOne year
page-loader-seenRemembers that you already saw the opening screen, so it does not return on every pageUntil you close the tab

Without the first we would have to ask you again on every page. The language choice travels to the server, so you land in the right language; the other two stay on your device.

What is added once you consent

If you accept the statistics, PostHog places storage on your device so that repeat visits can be counted as one visit.

NameWhat it doesHow long
ph_[project key]_posthogHolds a randomly assigned visitor identifier and the running sessionTwelve months
ph_[project key]_primary_window_existsTells this tab apart from other tabs, so visits are not counted togetherUntil you close the tab

We use it to see which pages are viewed, in what order, on what kind of device and from which referring source, and to tell which pages do their work and which do not.

We also measure how quickly a page loads and how steady it stays while it does. That measurement is about the page and holds nothing that points to you.

In the Exploration we also record, with your consent, which step you reach, whether you finish it and with which sector, level and score, whether you save the report and whether you ask for a conversation or a review, with the preferred start. Your answers and your name are not part of it.

PostHog runs for us on servers in Frankfurt and does not take that data outside the European Economic Area. We do not sell it and we do not use it to show you advertising.

What is not here

We use no advertising cookies, no social media cookies and no third-party cookies to follow you across other websites. Google Analytics and Google Tag Manager are not active on this website. Were we ever to enable them, this policy would be updated and your consent asked again first.

Changing your answer

If you refuse, the website keeps working in full; only the measurement falls away.

To revisit an earlier answer, choose Cookie preferences at the bottom of any page. The question then appears again. You can also set your browser to refuse cookies generally or to warn you each time.

Questions about this may go to hello@jeromverschoote.com.